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Fantasy Factory

Rob Dyrdek is the Willy Wonka of our generation. He may not have a purple coat and a big silly hat, but he does have a factory that cranks out dreams. MTV’s popular show, The Fantasy Factory, features Rob and his partners in crime (Chris "Drama" Pfaff, Christopher "Big Black" Boykin, Scott "The Big Cat" Pfaff, Chanel West Coast, and Sterling "Steelo" Brim), making fantasy become reality in a humble warehouse in downtown Los Angeles.


Any show that begins with, “Please do not attempt to perform any of the stunts or activities in this show, as they are dangerous and can lead to serious injury,” is probably going to be good. Rob Dyrdek controls the action from a giant laptop where he shares, with his cast of celebrity research assistants and co-stars (Steelo Brim and Chanel West Coast), the best—and by best we mean worst—examples of Internet idiocy.

Wild Grinders

Like Rob, Nickelodeon was interested in seeing what a famous professional skateboarder looked like reincarnated as a cartoon. Apparently they were impressed with what they saw, because they made Wild Grinders into a full-blown animated series on their network. Might as well let Nickelodeon explain it: “Lil Rob and his wacky crew of energetic skateboarders, the Wild Grinders, are all about having fun and grinding their way through Sprawl City!”


DC Shoes

DC is an institution in skateboarding, and Rob’s been riding for them for almost twenty years. In 1995, Rob was the third skater on the team, and he’s been there ever since.

Alien Workshop

One of the most respected brands in skateboarding, Rob’s been riding for the Workshop since 1991. Both hailing from Ohio, Alien Workshop has been Rob’s only board sponsor throughout his entire professional career.

IVI Vision

IVI salutes visionaries by combining Italian acetates from legendary eyewear supplier Mazzucchelli 1849 with industry defining lens quality from Carl Zeiss Vision Sunlens to create premium eyewear for those with keen foresight.

Stance Socks

Stance is dedicated to the spirit of individuality with a design philosophy focused on expression and function. Building outstanding socks with the best fit and performance characteristics from the highest quality materials is the priority.



Lunchables Uploaded makes Rob’s online show Fully Uploaded possible, and together they create exclusive content documenting those living the uploaded life. Featured guests have included Jagger Eaton, Dude Perfect, and Chanel West Coast.

Monster Energy

Most companies spend their money on advertising to tell you how good their products are. At Monster, they choose to support athletes so they can make a career out of their passion.


Chevy provided Rob the opportunity to do a kickflip in a Sonic, and helped him set the world record for jumping a car in reverse. “I can’t really imagine,” said Bor Kedryd, “a man and a car having a better relationship.”


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