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Season 3 of Rob Dyrdek's Fantasy Factory is coming!
06/11/2010
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Sk8rats @ North Hollywood Skate Plaza
06/11/2010Enter the Rob Dyrdek Foundation x Michael Godard Coloring Contest!
06/04/2010All proceeds go directly to the Rob Dyrdek Foundation in support of the Safe Spot Skate Spot Program.
For more details and to download your coloring sheet please click here
Grand Opening of the North Hollywood Safe Spot Skate Spot
05/31/2010The theme of the Skate Plaza includes Rob Dyrdek’s authentic street skateboarding cartoon and Wild Grinders toy line. As a nod to 7-Eleven’s popularity among North Hollywood skateboarders, the 11340 Magnolia Blvd N. Hollywood, CA 90601 store across from the new Skate Plaza has been transformed into an urban skate store. The eye-popping design of the store’s exterior will features larger-than-life Wild Grinders graphics that carry into the store, where exclusive Wild Grinders merchandise will be sold among 7-Eleven’s other popular product offerings. Dyrdek also has designed a Wild Grinders-themed Slurpee cup that will be sold exclusively in 7-Eleven stores nationwide this fall.
If you are in the NoHo area make sure to stop by and check it out!
MOONSCOOP AND ROB DYRDEK SIGN WITH MATTEL AS TOY PARTNER FOR DYRDEK’S ‘WILD GRINDERS’ ACTION SPORTS BRAND
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Moonscoop and Wild Grinders announced today that they have completed a licensing deal with Mattel, Inc. (NASDAQ:MAT) for the new action-oriented, “Wild Grinders” animated TV series entertainment brand created by entrepreneur, reality TV star (MTV’s “Rob & Big” and “Rob Dyrdek’s Fantasy Factory”) and skateboarding icon, Rob Dyrdek. As part of the agreement, Mattel® will develop, create and market a new line of action figures, expected to launch in fall 2010, in the US. The new toy line follows on the heels of a wave of brand new “Wild Grinders” cutting edge and hilarious animated programming, leading up to the launch of a series in 2011.
“Rob Dyrdek’s Wild Grinders” is a brand based in fun and humor, with an authentic take on skateboarding culture. It was developed from Dyrdek’s experiences as a boy who grew up skateboarding and living the skateboard culture. With an action sports themed graphic visual style that matches the genre, Moonscoop and Dyrdek are now developing plans to grow the brand across online, mobile and TV/video platforms, including segments in future episodes of Dyrdek’s hit MTV series “Rob Dyrdek’s Fantasy Factory.” Originally launched in 2009, the line of action figures saw brisk sales and quickly became a highly-coveted item among Dyrdek fans. As the new toy partner, Mattel® will further expand on the action figure designs and marketing at retail.
“I couldn’t be happier that Mattel stepped up to partner with us,” said Dyrdek. “They understand my personal attachment to the brand and they’re working closely with me to make sure we create something that is authentic to the skateboarding culture and will blow everyone away.”
“It says a lot about the strength of the brand when a company of Mattel’s stature jumps on-board this early in the brand life cycle,” explains Cynthia Money, President, Worldwide Consumer Products and Marketing for Moonscoop. “Rob Dyrdek is enormously popular and now he’s developed a brand which is both exciting and absolutely authentic; perfect timing for a category (action sports) which is growing and shows no signs of slowing down.”
“Our new line of Wild Grinders figures brings unique play experiences to older boys with collectibles that deliver the fun and excitement of street skating,” said Mike Fulkerson, marketing director of Wheels New Business at Mattel®. “Our collaboration with Rob Dyrdek allows us to deliver product that is true to his vision and, most importantly, authentic to the skate culture.”
About Rob Dyrdek’s Wild Grinders
Rob Dyrdek’s Wild Grinders is a property based in fun and humor, with an authentic take on skateboarding culture. It was developed from Dyrdek’s experiences as a young boy who grew up skateboarding and living the skateboard culture. The Wild Grinders toy line launched at Wal-Mart nationwide in Spring 2009 and became one of the hottest-selling toys of the year.
About Mattel, Inc.
Mattel, Inc., (NASDAQ: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine’s "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."
About Moonscoop
Moonscoop is a leading worldwide production, distribution, brand management and entertainment company, focused on producing original projects and building brands with international appeal and longevity.
Its rights library combines many of the most successful programs and best-loved animated creations in the global television market and includes over 3,000 half-hours of programming airing in more than 160 territories worldwide. Key brands include "Code Lyoko," "Fantastic Four," "Titeuf" (Tootuff), "Pet Alien," “Dive Olly Dive!” and "Casper" which are licensed in markets around the world. Moonscoop’s production slate currently includes new series “Geronimo Stilton”, “Hero:108”, “Twisted Whiskers” and “Chloe’s Closet”.
Moonscoop was established with the merger of France Animation and Antefilms Production and the subsequent stake of a majority share in US-based Mike Young Productions and Taffy Entertainment, which all now fall under the Moonscoop label. Moonscoop employs over 350 people worldwide.
UFC Magazine Interview
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Street League announces DC PRO TOUR FUELED BY MONSTER ENERGY
05/27/2010
“This series is a reflection of our on-going commitment to street skateboarding, which has always been the cornerstone of our brand,” says Anton Nistl, President, DC Americas. “DC is excited to help produce what we expect to be some of the best competitive street skateboarding ever.”
“Monster’s commitment to Street League™ represents our continued support for both Rob and street skateboarding,” adds Mark Hall, Monster Energy President. “We are eager to see the world’s best compete in a series that translates the excitement and drama of street skateboarding into a live spectator experience.”
“I am very honored to have my two closest sponsors, DC and Monster participate in the launch of Street League™,” says Rob Dyrdek. “DC and Monster have always supported my vision for street skateboarding, from building skate plazas throughout the world to now creating the first-ever professional skateboarding league. Their support is a testament to their belief in the need to create a professional street skateboarding series that skate fans across the world embrace.”
Street League™ is also proud to announce TheBerrics.com, the most visited skateboarding site in the world, as Street League™’s official online video destination. The Skateboard Mag™ has been designated the official magazine partner for the series.
Street League Skateboarding™ features the exclusive participation of twenty-four of the best street skateboarders in the world. To assist their transition into the league, each pro has been given the option to compete in two non-sanctioned wildcard events until the end of 2010. Beginning in 2011, the pros will compete exclusively in the Street League™ series and other Street League™ sanctioned events worldwide. Using real time scoring and an exciting proprietary competition format, Street League™ will tell a compelling story about each skateboarder’s performance and will have fans on the edge of their seats from the first trick to the very last. The inaugural year of Street League™ features a 3-stop arena tour beginning at Jobing.com Arena in Glendale, Arizona on August 28th, Citizens Business Bank Arena in Ontario, California on September 11th, and the final stop in Las Vegas at the Thomas & Mack Center on September 25th. The skaters will be competing at each event for a total purse of $1.2 million.
About DC
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
About Monster Energy
Refusing to acknowledge the old, the worn and the traditional, Monster supports the scene. Be it skateboarding, BMX, surfing, motocross, wakeboarding, snowboarding or rock and roll, Monster is a brand that believes in authenticity, sincerity and getting down to the very core of what our sports, athletes and musicians represent. Monster is a way of life lived and led by our athletes, sports, bands, fans and believers.
About Street League Skateboarding ™
Street League Skateboarding™ is the first sports entertainment property that gives professional street skateboarding its very own league for individual competition. Street League™ features the exclusive participation of the world’s best professionals, over $1MM in prize money, and real skate plaza course design inside world-class arenas. Driven by the need to enhance the experience of live professional street skateboarding, Street League™ utilizes real-time scoring and a proprietary format that makes every trick count. Street League™ is the brainchild of twenty-year professional skateboarder and entrepreneur, Rob Dyrdek. More information is available at www.streetleague.com.
For press inquiries:
pressinquiries@streetleague.com
For general information:
streetleagueinfo@streetleague.com
Rob Dyrdek Foundation Sk8 4 Life Benefit
05/26/2010We would like to send a big Thank You out to everyone that attended, sponsored and staffed the event. Our first FUN-RAISER was a HUGE success!!
If you missed out, check out some pics and video from the benefit...
Announcing Street League Skateboarding™; the Future of Competitive Professional Skateboarding
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***For Immediate Release***
Announcing Street League Skateboarding™; the Future of Competitive Professional Skateboarding
The world’s best street skateboarders sign to the first million dollar professional tour with three stops in 2010
LOS ANGELES, CA (March 24, 2010) – Street League Skateboarding™ announced today that for the first time in history, street skateboarding competition has been organized into its very own professional league, with the best skateboarders in the world competing head-to-head in a series of individual tour stops in the summer of 2010. Founded by twenty-year professional skateboarder and entrepreneur, Rob Dyrdek, Street League™ is truly the future of competitive street skateboarding.
Signed to multi-year contracts, a total of twenty-four of the world’s biggest skateboarding stars will compete in Street League™ exclusively. The first pros that have signed are arguably the top skateboarders in the world and include Chris Cole, Ryan Sheckler, Greg Lutzka, Torey Pudwill, PJ Ladd, Sean Malto, Mike Mo Capaldi, Mikey Taylor, Billy Marks, Tommy Sandoval, and Paul Rodriguez. The Street League™ pros will be battling it out for more than $1MM in prize money on a 3-stop arena tour this summer.
Dyrdek, in discussing the origins of the league says, “It has been a dream of mine to create a professional tour that bridges the gap between true street skateboarding and contest skating, which to date has been fragmented and misguided. Street League™ is more than just a new contest series; it will redefine the way skateboarding competitions are done.”
Chris Cole, 2009’s Dew Tour Champion, Maloof Money Cup Winner, two-times X Games gold medalist and Thrasher’s Skater of the Year, in regards to his exclusive commitment to Street League™ adds, “It’s what we have always wanted – it’s a contest circuit that is actually created, owned, and operated by skaters.”
To maximize the talents of these street skateboarding stars, Street League™ has designed authentic concrete skate plazas to be built on the floors of world-class sports arenas. In addition, Street League™ brings with it the exclusive use of the instant scoring technology, ISX (Instant Scoring Experience™), to the world of skateboarding. Using real time scoring and an exciting proprietary format, Street League™ will tell a compelling story about each skateboarder’s performance and will have fans on the edge of their seats from the first trick to the very last.
The inaugural year of Street League™ features a 3-stop arena tour beginning at Jobing.com Arena in Glendale, Arizona on August 28th, Citizens Business Bank Arena in Ontario, California on September 11th, and the final stop in Las Vegas at the Thomas & Mack Center on September 25th. The skaters will be competing at each event for the largest prize pool in skateboarding history.
Street League™ is the culmination of more than five years of development, which began with a professional contest Dyrdek held at the opening of the world’s first skate plaza he built in Kettering, Ohio in 2005. Building on the knowledge gained from this event, Dyrdek and his team began planning for the launch of the league, consulting for and developing several major skateboarding events to serve as additional case studies.
IMG Action Sports, the go-to event production company in the industry, is producing and executing Street League™ in 2010. The worldwide leader in skate park design and construction, California Skateparks™, will provide skate plaza construction. Instant Scoring Experience™ is a partnership between MXi, Dialsmith, and Street League™.
For more information go to www.streetleague.com .
About Street League Skateboarding ™
Street League Skateboarding™ is the first sports entertainment property that gives professional street skateboarding its very own league for individual competition. Street League™ features the exclusive participation of the world’s best professionals, over $1MM in prize money, and real skate plaza course design inside world-class arenas. Driven by the need to enhance the experience of live professional street skateboarding, Street League™ utilizes real-time scoring and a proprietary format that makes every trick count. Street League™ is the brainchild of twenty-year professional skateboarder and entrepreneur, Rob Dyrdek. More information is available at www.streetleague.com.
Press Contacts:
Joyce Sevilla
ENTERTAINMENT FUSION GROUP
310.432.0020 ext. 108
jsevilla@efgpr.com
STREETLEAGUE.COM | FACEBOOK.COM/STREETLEAGUE | @STREETLEAGUE
STREET LEAGUE,SLS‚ ‚STREET LEAGUE SKATEBOARDING‚ the STREET LEAGUE SKATEBOARDING LOGO, and the SLS LOGO are trademarks of Street League, Inc. ¬©2010 Street League, Inc. All Rights Reserved.
